You just started your blog on something you are passionate about. You post regularly, just as blog experts ask you to do. But you are not getting traffic to yours. You promoted it widely, but the views are just trickling in.
Let’s face it: short posts in your blog are not going to get you anywhere – news can turn into old ones, posts once popular can die out, or your posts don’t engage as much as the first day. So what should you do to get more traffic to your blog?
The answer is plain and simple, write pillar posts.
What are Pillar Posts?
Those posts create the foundation of your blog, and oftentimes are useful and interesting information. They range from tutorials to even articles on a feature in your niche. (For example, I recently set up a blog on freak dancing in improper places, and included a pillar post on how the waltz was once immoral and comparable to the dirty dancing of recent times.) They are longer in text than the average posts. Some bloggers say that 700 words or more makes a brilliant post, but I prefer at least 500 in case I want it more concise and terse. Best of all they stand the test of time – they make great evergreen content as long as the niche is evergreen. Oh, and it’s not only useful for blogs that attract revenue (they boost traffic, thus boosting clicks), but they are also used for those that don’t make money. (Mine on grinding at dance parties is an example.)
Beyond the How-To
Generally, pillar content are tutorials and tips for readers. The “how-to” articles, whether they start with those two mentioned words or whatever else (An example from my blog, Flexible Disney, is a post on stopping and preventing temper tantrums at Walt Disney World that doesn’t start with “how-to.”) are great examples of such content. But that doesn’t start there – “how not to” articles are also excellent blog pillars. Definition posts, which define a key concept (my post about fur characters on Flexible Disney is an example), are traffic gainers as well. For more controversial posts, the history behind a feature in your blogging niche can garner visitors year after year.
So, “How-To” Create A Pillar Post and Promote It?
Choose a topic within your niche that is evergreen content. Then, write a 500-plus words post on what something is or a tutorial instructing readers to do something. Remember, keep it evergreen, proofread, and original. (History-based articles work too.) Then promote it while it is fresh through social media sites. If an article site welcomes your original content from other sites, copy and paste it there. If you wish, submit it under a different title. (I use Associated Content for all my pillar posts!)
If you really want to improve your blog, write pieces content that can be featured, timeless, and longer than your normal posts. They can bring in views, whether you are making money from your blog or not.