If you were wondering how you came to be getting so many offers for pre-approved credit cards then look no further. Most credit card companies have a preferred customer profile. They buy purchasing information and mailing list with sole intent on marketing their product to the people on that list. Through a process called “target marketing” they weed out those who do not fit into their profile and target the rest wit pre-approved credit cards. The information they receive lets them just about target exactly who they think will actually respond to their offers. It really is not rocket science just good marketing.
They like to send out pre-approved credit cards to people most likely to apply. Target marketing allows them to eliminate the ones who do not fit their profiles and can save money by sending out a lot fewer mailings. There are lots of ways to get on pre-approved credit cards mailing lists. Most often you never even realize your habits are a blip on some company’s predatory radar. You order a magazine and there is a blip. You make a purchase, blip, and blip. Use your credit card for a charitable donation and it goes blip, blip, blip, blip, and blip. And you have been pegged.
There are the pre-approved credit cards that come because your name was sold to the company from a consumer database company. These companies specialize in tracking people and their spending habits. No, it is not illegal and yes, everybody is on someones list. Then there are the big three credit reporting agencies they will also sell your information to the highest bidder. The compile lists of the most creditworthy people for just that purposes. So there you have it, the real reason you are getting so many special offers for pre-approved credit cards in your mailbox. There are websites that offer opportunities to remove your name from these lists but rest assured just as soon as you do six months later it will start all over again.