Ulta Cosmetics recently released a 73 piece value kit that they have dubbed the “Color My World” kit. Ulta’s website, www.ulta.com, offers very little description of this kit, which may be disappointing to some shoppers. However, once you get this kit, you will quickly realize that this kit needs no introduction, and sometimes, less really is more.
This kit is attractively packaged in a “train case: style box that is reminiscent of a jewelry box. The case comes in two colors, pink and a purple that Ulta describes on its website as a “black plum”. The kit closes with three snaps. The top, which is secured shut by two snaps holds the eye makeup. The third snap opens two doors, which each hold three double ended eye shadow brushes and two pencils, one for eyes and one for lips. The open doors reveal two drawers. The second drawer down holds lip products, and the third drawer down hosts the cheek color. It is interesting to note that in the web site’s stock photo, the lip and cheek drawers are reversed. The drawers are interchangeable, in case you would like your kit to look more like the stock photo.
This kit can be purchased from Ulta’s website for $24.99. This is a very reasonable price for this kit, especially when four of Ulta’s lipsticks would sell for between $15.96 and $24.00 (depending on which of Ulta’s lipstick formulas you purchase). These prices do not include tax. This entire kit sells for $24.99, but will sell for $19.99 if you can snag one of Ulta’s five dollar off coupons. Since the kit contains four full-size lipsticks, this alone makes it worth the money.
This kit is comparable to some of Ulta’s previous and current kits. The other full value kit they offer is the 92 piece Blockbuster Set kit. This kit boasts more pieces than the Color My World kit, but the Color My World kit has more little advantages than the Blockbuster Set. For instance, the Blockbuster Kit offers sixty four eye shadows, compared to the Color My World kit’s thirty six. However, the Color My World offers two eye quads can be removed from the drawer and put into your purse, as well as two take-out shimmer powders. The blockbuster kit does not offer removable eye shadows. Both kits also offer four cheek colors and pressed powder, however the Color my world kit also offers two shades of concealer and a bronzer. While those products cannot be removed from the kit, it is rare to be able to sample concealers in a value kit, and this makes this a nice little extra. Also, the Color My World kit has half of the embedded lip colors that the blockbuster Set has, but it also has four full-size lipsticks, two pot glosses, and two mini stick lip glosses. The Blockbuster Set only offers one lip gloss. These can all come out of your kit and get tossed into your purse. Its great to have a kit that offers so many grab-and-go options.
This kit has a lot of fun colors. There are colors for day and colors for night. There are matte colors and shimmery, glamorous ones. You can create looks for every occasion, or just have fun playing with the colors, experimenting and finding your own favorite makeup looks and styles. This kit also offers more than enough tools to work with. You’ll have enough tools so that colors don’t get cross-contaminated, which is something no one ever wants. Also, this kit is lightweight and stylish. It can be easily carried, tossed in a backpack, or put in a suitcase. Whether you take things out to carry with you, or bring the whole kit, you can always make sure your look goes with you for easy touch-ups throughout the day or night.
An attractive style and price make this kit worthwhile alone. Add in the great items that are added to this kit to sample, and to take along with you, and this kit becomes even a more valuable asset. Whether you are a makeup enthusiast wanting to add even more makeup to your collection, or someone who just wants all of their colors all in one place, this kit is a must-have for any make up collection. Ulta has certainly hit the mark with this one.