Self promotion is the best way for a freelance writer to find financial benefit from their work. You can write the best articles to be found on the internet, but if nobody reads them, your efforts are in vain.
Twitter and Facebook
Facebook and Twitter are both popular social media sites. Used for personal and business contacts alike, both sites offer the prospect of finding new people who share your interests.
As you look for people to befriend in Facebook and to follow on Twitter in the hope that they follow you back, look for people who are interested in the work that you do. These are the people who are more likely to follow the link and read your articles. They may forward your work on to their contacts and friends. If they really like what they read, they’ll soon recognize you and click on all of your links.
The lucky freelance writer will find valuable contacts in the social media groups who they can learn a lot from. Relationships can be formed with people who may become mentors. I’ve been lucky enough to find contacts on Twitter and Facebook that I can bring my questions to. They have also taken me under their wing and introduced me to other freelance writers and have promoted my work to their social media contacts.
Expanding Your Contacts
Don’t limit your possibilities when searching out Twitter followers and Facebook friends. You have probably found a good base of fellow writers in the forums of the sites you write for. But just because you share a common interest in your livelihood doesn’t mean you are all interested in the topics you each write about.
The successful freelance writer wants to reach out to readers who are actually interested in the subjects they write on. Garden writers want to target gardeners and people looking for advice on gardening. Writers who write to the topic of homeschooling want to reach parents who homeschool. Use Twitter and Facebook to find the readers who will want to read what you write.
How to Search Facebook and Twitter
It’s easy to locate people who fit your target audience group and add them as your Twitter followers and Facebook friends. Facebook has groups for almost any category imaginable. Check out the groups on Facebook and join them. Friend other group members. These are the people who are your intended readers, after all.
The same concept is true with Twitter. Use the hashtag (#) to do a topic search. Follow the Tweeters who come up in your search. Tweeters often follow the people who follow them. As they learn to recognize your Tweets they might click on the links that are included in them. If they find you credible, they may even retweet your tweets, and the ripple effect puts the link to your article in font of that many more potential readers.
As your online community continues to grow, so does your potential base of readers. Keep writing valuable content, don’t neglect self promotion, and watch your earnings steadily increase.
The Frustrated Freelancer: Self Promotion for the Freelance Writer