On Sunday night I watched The Apprentice and was appalled at the possible consequences of having Team Fortitude (Liza and Brandy) and Team Octane (Steuart and Clint) pitch an Issac Mizahi product on QVC. The teams could choose between a belt, watch and purse.
Because of the inside peek at how QVC works behind the scenes, I couldn’t help but wonder if future QVC shows might take a hit in ratings.
But on the other hand, people who watch QVC are probably not the same people who watch The Apprentice and so maybe there won’t be a problem.
Maybe. But I watch The Apprentice and occasionally purchase something on QVC.
IF QVC is interested in keeping their regular viewers happy, and I daresay (in the dark) about how the show is produced they might be a little bit worried about the fallout of The Apprentice episode about the QVC presentation..
QVC customers might feel ‘duped’ after watching ‘what happens’ behind the scenes on QVC.
After watching the show they might realize that their beloved hosts are ‘fed’ their lines, (so much for the caller being made to feel that they’re part of the QVC family) and the value of the items they want to purchase
And what about the fact that anything above the ( asked) minimum price is pure profit.
Or in this case, not so ‘pure’ profit.
Broadcast live 24/7
According to Wikipedia, “QVC is broadcast live in the United States 24/7 and apart from the Christmas show which is prerecorded to more than 98 million households, and ranks as the number two television network in terms of revenue (#l in home shopping networks), with sales 2009 giving a net revenue of $7.4 billion.”
Think of it! $7.4 billion!: and let’s just take a small percentage of those 98 million households who might have watched The Apprentice; How do you think they (thank you for sharing)would react to Donald Trump’s newest challenge on The Apprentice?
How would the inside look on QVC’s tactics go over with the viewers who believed that they were getting a fair price on the items sold on QVC?
Like a lead balloon, that’s how! I can just hear the surprised response of some middle-aged woman in upstate New York who bought a beaded sweater from the beautiful QVC host, Lisa Robertson, who is always so sweet is being ‘fed’ her lines (by a hidden microphone) from someone off camera.
And to top it off, the lady in upstate New York learned the seller can ‘negotiate’ the price.
“Holy moly,” she might say, “I paid $200.00 dollars for a sweater that was worth about $50.00 in the mall— give or take a few sequins.”
But seriously folks’
The QVC hosts are paid well for what they do, and fed lines notwithstanding, I’m sure that the hosts sincerely like what they do, and form some kind of ‘bond’ with their callers.
The ‘average’ QVC shopper is thought to a 49.4 years old female with a median income just over 49,000.
If I don’t miss my guess there are going to be a few forty something, median income of 49,000 females who just might be a little ticked off after seeing the (duplicitous?) way QVC sells the products of Issac Mizahi.
After last night’s show I’m tempted to say that for some people the acronym for QVC: Quality, Value, and Convenience might come to mean Quantity, Volume, and Corrupt.
Just my two cents worth, or if my two cents is being sold on QVC, and allowing for my profit margin —it’s just my two bits worth!