Sending holiday cards to your customers and clients is a subtle way to promote your business as well expresses your gratitude for their past business. When they receive your card, they will instantly be reminded of your business and how important they are to you. Be sure to choose an attractive card that expresses your business, leaving your customers feeling positive about your company, building their confidence in your service.
Sending cards builds a relationship with your clientele. They feel like you are making an attempt to build a rapport with them on a more personal level. The key to a successful business is to develop and build on your customer relationships. They will be more inclined to remain loyal to your business.
Some rules apply when choosing and sending Christmas cards to your clients. Choose good quality cards that you can afford. Sending cheap cards relays a cheap message to your customers. Choose tasteful cards with a more traditional image. Try as well to stick with a generic holiday so as to not offend any of your clients. It is best to stick with greetings such as “Happy Holidays” or “Seasons Greetings”.
Sign the cards with a personal note such as wishing the client “by their first name” happiness for them and their families in the coming year. Sign your name with the business info below the personal message, or you can just include your business card. Address the envelopes in handwriting rather than making the envelopes look like part of a mass mailing. If you have a large mailing, get someone to help in the mailing rather than resorting to a business type mailing of a computerized system. Those types of mailings usually get tossed rather than read as a customer feels like one of a million instead of one in a million to your business.
Sending cards to your clients during the holiday season is the most powerful marketing tool you can have. It is a way of keeping your business new and fresh in the mind or your client while also conveying to them the importance of their patronage to you. Taking those extra minutes and funds to remember your clients at some of the busiest times of the year lets them know they are worth the extras . . . and that you totally appreciate them.
The only cons in considering holiday mailings for your clients is that extra time and cost mentioned, as well as the occasional difficult client that may not look upon this with the good intentions as sent. But, on the other hand, that difficult client may actually be won over with your heartfelt expression of gratitude, which is the result of remembering all those you truly appreciate.