If you are an independent restaurant business owner you know that times are tough. Having a few, free, strategies for overcoming these tough times could be critical for your very survival.
Filling your restaurant business with new customers is the easy part but first you should lay the foundation to make certain that these new customers return again and again.
The building blocks, for any successful restaurant business, are top notch service, quality of food, price and the atmosphere of your restaurant business. These four areas must be addressed before any sales building program is implemented.
Service; begins with the attitude and enthusiasm of you and your crew. You will need to call a meeting with your crew in order to share your plan with them. During this crew meeting outline your plan of adding new customers, but also let them know that the customer is the boss of this organization. Your restaurant customers have the power to fire every employee in the place, including the manager and owner.
Explain to them that enthusiasm and excitement are crucial for your restaurant business plan to succeed, but at the same time a professional frame of mind is imperative. The goal of each employee, including the cooks, must be for them to perform at their highest level ever.
Quality of food: Your crew must understand the importance of producing and presenting a perfect product to your customers. Remind them of all the competition out there and let them know if your restaurant is to have a chance, your crew must perform at a higher level than the other restaurants in town. The food must be cooked to perfection and served piping hot time after time.
Price: Of course, the price will be controlled by you. A wonderful method of controlling the price of your menu items, so that you may have a price reduction, would be to learn how to control waste. Every restaurant in the world is inundated with waste. Waste can be found in hundreds of areas and some of these are as follows; waste can occur during prep, a leaky water faucet is waste, scheduling too many employees is waste, not cooking food properly is waste if your customer requires you to re-cook their order. Check your trash cans after a busy period and you will find waste. Waste is everywhere, learn to control it.
The atmosphere inside your restaurant business can be the difference between success or failure. The atmosphere includes the cleanliness of the dining area, the type of music you play, the enthusiasm of you and your crew, the presentation of your customers table, the presentation of your customer’s meal and many other variables.
Now that the groundwork has been laid for a successful promotion, the time has come to unveil the next ingredient of your restaurant business success. The promotion. If you are in a fast food restaurant, transform your slowest night of the week into your busiest night of the week. Select your most popular menu item and create a buy one get one free night.
Let’s say that you decide on buy one burger and get one free. Remember, the free item is one burger. What is not free would be cheese or an extra meat patty which you should certainly attempt to sell. You will have a few customers come to your restaurant business and only buy one burger in order to get one burger free. However, you will also find that you will sell more French fries, soft drinks and other menu items than ever before. This is where your profit will be.
Remember to show off your new enthusiastic service, quality of food, lower menu prices and the fantastic atmosphere inside your restaurant. This will help these special nights to grow and that will help each day to grow. Run this promotion on the same day every week. If you handle the service, quality of food, and keep the atmosphere fun, you will not believe the difference in your restaurant business.
If you have a full service restaurant business, have a ladies night. Ladies meal half price with the purchase of a full price meal. Of course, drinks are not free.
Print flyers of these special nights and distribute them throughout your town. After a week or so you will not believe the difference.
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