Author: Chris Brogan
Title: “Personal Branding for the Business Professional”
Type: PDF; 15 page white paper
Chris Brogan’s white paper, “Personal Branding for the Business Professional,” provides an interesting take on why and how freelance writers should create an online brand presence. After advising the reader to “be yourself” and create a “complex and colorful and interesting” online presence, Brogan quickly jumps into the good stuff: 100 bullet points on how to use social media for personal branding.
The section on “Outposts” is particularly thought-provoking. Freelance writers can build feeds, fanpages, forum personalities, and podcasts to generate interest in their writing services. The more often you’re “out there” the more likely a fair-paying client will see you and click back to your home base blog or website.
This free information download could also serve as an excellent example of how to write white papers: it’s crisp, friendly, and has a definite “voice” behind it, creating a smooth conversation between the writer and the reader.
There is a bit of namedropping: Gary Vaynerchuk, Christopher S. Penn, Adam Broitman, and a few others. Brogan uses these names strategically to point the reader to outside social support, so click through or Google them if you’re in deep exploring mode.
Whether you use a blog, a website, Facebook, Twitter, Technorati, Elance, Constant Contact, CraigsList, Demand Studios, or any other site to promote your freelance writing services, following Brogan’s advice on creating a consistent online personal brand is golden. To download, check the link in the resources box on the right.