Most people who open an Etsy shop begin with high hopes of potentially quitting their day jobs, or at least enjoying making some extra money from the crafts they love to make. But Etsy, just like Ebay or a brick and mortar retail shop is first and foremost a business, is not a magic ticket to success. Selling more on Etsy requires marketing and selling items people want in the first place. Here are five things you can do right now to increase your Etsy sales:
How To Increase Etsy Sales: Renew Items Intelligently
Most Etsy sellers know that renewing items is a smart move because it moves them to the top of the search results. But don’t just renew items willy-nilly! You have to renew smartly on Etsy. Test the waters by renewing at different times of the day, and then examine what times get you the most views. Aim to renew a few items at this time every day and you’re guaranteed to get more views, which can lead to more sales.
How To Increase Etsy Sales: Take Outstanding Photos
In a sea of similar items, your craft is going to get lost if your picture doesn’t stand out. If none of your items are selling, it’s time to rephotograph them. For an in depth guide on how to photograph items for Etsy, click here.
How To Increase Etsy Sales: Advertise Smartly
Etsy markets showcase slots to new sellers, but the vast majority of Etsy sellers have not had much success with buying a showcase. Instead, consider advertising on craftopolis or craftcult. More importantly, however, keep in mind that the best advertising isn’t necessarily the advertising you pay for! If you make wearable items, wear them everywhere and give people a business card when they ask. Include a business card in all packages to buyers as well.
How To Increase Etsy Sales: Be Internet Savvy
Facebook fan pages, blogging, and twitter can all increase your Etsy sales. But that doesn’t mean opening a twitter account is going to enable you to quit your day job! You have to use these sites intelligently. If you have a billion friends on facebook already, occasionally post new items from your Etsy store. The same goes for twitter and your blog. Whatever you do, don’t spam people with a million links or no one will follow your page.
How To Increase Etsy Sales: Make Etsy Friends
Etsy is a great place to network. Consider joining an Etsy team, and post to the Etsy forum. Getting your name out there on Etsy almost guarantees sales. And keep your first time customers coming back by providing them with excellent service and an amazing product!