A common thread I come across in Search Engine Optimization, or SEO, is the need for search engines to legitimize businesses before they give any website rank love. Small businesses wishing to improve their search order need to make proving their businesses’ worth a top priority. This can be done organically by giving search engines what they want to please their visitors. Here are a few SEO hints for small business websites.
Content listed on your website needs to be useful, relevant, and pertain to your business. If your businesses is selling credit card machines, but your website contains information about Hollywood stars, search engines will deem your site irrelevant. Your website will most likely end up at the bottom of the totem pole. Provide searchers with relevant, useful information to improve your search engine ranking. Write articles about new credit card machines, provide a user guide PDF, or post a credit card terminal comparison sheet. The more helpful you are to searchers, the better your website will do.
SEO trends have become more personalized. Long gone are the days of generalized searches. Users are being more specific in what they are searching for, and search engines want to oblige. To optimize your website, provide content that provides specific details, keywords, and personalization. For example, if your business is selling book shelves ensure that the product details are descriptive and personal. Instead of saying, “Dark Wood Book Shelves”, you could say, “100% Dark Walnut Wood Bookshelf with 3 Decorative Shelves”. Those customers searching for walnut bookshelves will find your website a whole lot easier.
Search engines want to see lots of reviews from customers and people who have done business with you. They want to legitimize your business. The best way to prove your business is by providing reviews from many different sources. Go ahead and ask your customers for their feedback. Utilize review sites such as Yelp and City Search. The more people are talking about your business online, the better your ranking.
A simple, easy way to improve your website ranking is by providing your businesses location. Search engines are using website locations to provide users with results that are close to home. Market your website by creating a neighborhood. Provide a physical address, city, and state on your website (preferably in your title, or tag). Link up with other local businesses such as, schools, organizations, or the chamber of commerce.
This pretty much says it all. Ensure that any links you have on your website are working and credible. Check your links on a routine basis and remove any links that are broken or no longer valid.
Search engines are constantly crawling the Internet looking for new, fresh content. Well maintained websites with up-to-date information will rank higher than those that have gone stagnant. Routinely refresh the content on your website that you have devoted to Search engine rankings.
Small businesses can optimize their search engine rankings by remembering that search engines want to legitimize businesses before they give any rank love. To rank higher prove that your website is worth it by being current, consistent, and complete.