The noisiest bag in the snack food aisle is generating the kind of marketing buzz that most companies would give anything to get.
Although remember the New Coke marketing fiasco?
This morning watching the Today Show with hosts including Matt Lauer Meridith Viera, weatherman Al Roker and newscaster Natalie Morales, you would have thought that Sun Chips Snacks had bought a thirty minute informercial on the program.
The four Today Show interviewers were gathered alongside a table filled with Sun Chip bags.
Corporate giant Frito-Lay came out with a marketing concept that its Sun Chip snacks are “green” and have made the bag the snacks come in out of a biodegradable plant material. Sounds delicious!
Turns out the crackling noise level that the bags make can be bad for your hearing health. Loud is an understatement. People eating the chips are complaining about the noise level-comparing it to everything from a vroooming race car and motorcycle to a jet engine.
So the Today Show not only had fun with the product and the noise level, they had a sound measuring device as well. What’s more, they all laughed and played with the product making it seem that you couldn’t wait for your neighborhood supermarket to open so you could run in and no doubt play with the Sun Chips bag yourself-and probably even buy one or two or three to show how you can be the noisiest Sun Chips bag squeezer on Long Island, or wherever you are.
Yes, people are complaining. The Today Show mentioned a Facebook page titled “Sorry I Can’t Hear You Over This Sun Chips Bag.” The Wall Street Journal reported that when a student in a school in Alaska brought a bag of Sun Chips to an end of term party, the teacher reprimanded the student by saying, “Please try to open that bag quieter.”
Sounds like the Frito-Lay Sun Chips corporate publicity and marketing machine will be making a lot of noise for the foreseeable future.