There is a bad feeling you get when you slowly see that your web page is losing its spots in the rankings, and even worse if you have no idea why this could be happening. This lose of even one position could not only cause you a loss of sales, but also a bit of a hard pill to swallow.
It’s only normal to want to cry foul if you expect the worse. Because if you haven’t made many changes you have to really wonder what has happened, and whether those techniques you’ve employed have slipped into the not so highly thought of black hat territory. Though you may want to immediately file a reconsideration request to Google you should actually hold off, or at least not make it the only step that you take.
Look into getting an SEO campaign or even using that Google Optimizer to test your web site. Though it can be a jolt, you can use this as a positive situation to rethink and redo the current keyword set ups and placements that you have in line. It may also help you to realize that there are many other areas that can be fixed up and made to work a bit better.
Though you may not have the budget to completely go out of house for the optimization you should consider giving a few things up. Meaning that looking for a company that can help you fix the campaign may be a very good investment. Though you can also consider using that Google tool for free.
A usability study is something that you should seriously consider conducting. Because well it’s simply put the more you look at something that is wrong, the harder it can be to find just what may be causing the problem. Overlooking those problems is something that will naturally happen when you keep looking at the same familiar things. You can have a company or even a colleague help you with this study; after all it’s that extra eye that may spot the problem you can easily fix.
Networking at this point is something that can help out a lot as well. Because your rankings have gone down you may not be getting any responses from Google for your reconsideration request quickly either. This is where a company assisting you can come in handy too. Look into going off and beginning a social networking marketing program to help out with your sales. Plus that good marketing company will have many other ideas of what can be used to help increase sales back up again.