In today’s tough, economic climate, businesses everywhere are looking for creative ways to cut the budget and increase profits. Although cutting costs is a key factor in operating a thriving business, it’s also important to be aware that some money saving solutions may cost more than they save in the long run.
Sending seasonal correspondence is one of those areas that some businesses may be tempted to nix in favor of saving a dollar or two, but that may not be the wisest thing to do. Although seasonal greetings cannot take the place of a quality product or a successful marketing strategy, sending Christmas cards can effectively show your customers that they are well thought of. Here are some considerations:
• Christmas cards let your customers know how much you value them. Since much of business is repeat business, it pays to let your customers know how important they are to you. Customers are more likely to do repeat business with you if they feel that you care about them. In addition, they are more likely spread positive word of mouth messages by telling others about your considerate business practices.
• Low cost advertising. Christmas is the perfect time to communicate a warm seasonal greeting to your customer and at the same time, advertise your product or service. Suggestions include adding seasonal coupons or advertising seasonal sale items.
• Christmas is a wonderful time to reiterate the core values and mission statement of your company to your customers. Have a unique message especially written for your company. When your customers think of you, they will be reminded of what your company stands for.
• Christmas cards give you an additional opportunity to get your name and logo in front of your customers. The more your customers see your businesses name, the more they will likely do business with you. Consider including small, inexpensive gifts with your Christmas cards like refrigerator magnets, or pens imprinted with your business information. People throw cards away but there is a high probability that your gift will be displayed somewhere all year round.
• If your company is strapped for cash this holiday season, send cards to your best customers only. Be sure to hand sign them. Alternatively, you could send e-cards. They won’t have the same impact but the cost is absolutely nothing.
In business, there are some practices that should not be considered optional. Sending Christmas cards is a cost effective way of advertising and getting your name in front of people. Furthermore, it is one of best ways of showing your customers that you recognize the role that they play in making your business successful. In the competitive business world, it is the organizations that go the extra mile to make their customers feel appreciated that will succeed to a higher degree.