Social media usage continues to increase month after month, and more consumers are becoming very comfortable with using social networking tools such as Facebook and Twitter. As these sites continue to grow, small business owners can create powerful social media campaigns that reach out to their target market in a fresh new way, and ultimately bring in more business. Whether you’re selling a web product or promoting a service, there are several benefits to tapping into the social network for marketing and advertising.
Use some of these essential social media advertising tips to promote and market your small business:
1. Choose just two to three channels. As a small business owner, I’ve found that it’s much more effective to use only a few social media channels to promote your business than trying to use several at a time. Building a thriving social community takes time, and investing your time and resources in just a few channels such as Facebook, PPC ads and Twitter campaigns can be the best way to maximize your return on investment. Many small business owners will find that managing too many channels quickly becomes overwhelming and becomes too difficult to maintain.
2. Be consistent. Consistency is one of the keys to success with social media advertising. Whether you’re promoting services on Twitter or executing a Facebook campaign, you have to be consistent with your updates and make sure that you follow through on every single campaign. A lack of consistency will diminish the effects of your marketing campaigns.
3. Understand your consumer. Learn as much as possible about your target market’s online behavior and the social networks that they are using on a regular basis. If only a few people in your target market actually use Twitter or Facebook, or seem receptive to marketing campaigns and messages on these sites, you will be wasting time building a presence there. Focus on what your customers are already doing so that you can establish a presence where it matters most.
4. Don’t spam. Avoid sharing and posting updates that are only focused on you. The reason why many businesses are successful with their social media advertising campaign is because they are building a community around a specific topic or niche – not just groups that they can market to. Provide relevant content, promote other business’s links and information, and don’t be afraid to throw in a non-commercial post now and then to balance things out.
5. Make it easy for customers and clients to find you. Make sure you have a “Follow Me” button on your business’s home page if you’re on Twitter and include a visible link to your Facebook page on e-mail newsletters and other marketing materials. Make it easy for customers and clients to find you on various social networks so that they are not being “forced” to join your community. Most people will be more receptive to clicking through an icon or link on a web page than to a more direct approach.
6. Invest in measurable tools and services. Monitoring your budget is always a priority as a small business owner, so make sure you are investing time and resources in social media advertising channels where you can measure your results. Knowing how many clicks you’ve generated from a particular campaign or a single message can help you determine what’s working – and what isn’t.