With new media, you cannot really separate the marketing plan from the website, the advertising from the strategy; nor the content from the audience if you want to succeed.
New media requires a different approach to marketing and business in general: what we call permission based marketing, or opt-in. Every time you hire a separate vendor, the progress slows down and costs more.
Traditional agencies are paid based on 15% of what you spend. What incentive do they have to sell you new media which costs almost nothing in the beginning and continues to supply leads indefinitely?With Internet marketing, a small investment is made in the beginning, and an ongoing effort. As the property (website) matures, it gets more and more traffic and generates more leads with less effort.
The best marketing involves a living, breathing ongoing effort with a two way conversation being maintained between the customers and the host. As the method of convergence ( a niche social network) becomes convention, the host gains control of and accesses the market by facilitation.With everything centering around a website and/or a podcast, costs are lower than ever. Video now streams easily all over the web and it plays a bigger and bigger role.The cost of being in business from start to finish is a fraction of what it once was. For the first time in history content trumps distribution; the Internet is a free global marketplace that everyone has access to, and that changes everything.
How mush does it cost to have at least a basic presence integrated into an existing website? As little as $150! >>Learn more about social media marketing here>>