People visit salons to relax and to make them feel good about themselves. A salon that’s worth its salt should not only invest in quality equipment, staff, and services, but also in building its brand identity. There may be countless salons in your area, but excellent branding can separate yours from the rest.
It’s ideal for businesses to make a big impact in a short time, especially when there are many competitors. It may sound easy, with technological advancements that make promoting your salon easier, but it takes more than online presence to make and maintain a strong brand. A tried and tested way to promote a brand offline is by using effective business cards. It may be primarily used for exchanging contact details, but it is also helpful in turning casual acquaintances into future salon clients.
Here are ways to ensure the quality of business cards that can help promote your salon’s brand identity:
Match the card’s design with the salon’s color scheme and other marketing materials such as brochures, flyers, and posters. The company will appear consistent with its design, making it easier for customers to remember and associate things with the brand.
Consider the material to be used to create your business card. Using heavy paper may prevent the card from deforming when put in a pocket. For the salon’s business card to have more impact, consider other materials such as plastic, tin, or wood. Anything that has a flat surface can be used, as long as it is economical, effective, and appropriate.
Maintain a keen eye on the accuracy of the information in the card. Remember that it will be used by salon patrons to contact you for inquiries or reservations. You wouldn’t want to lose customers by giving them the wrong number or e-mail address. Verify all names, titles or designations, telephone numbers, and addresses to avoid mistakes.
It is ideal to always have business cards handy, for you never know when you’re going to meet future clients. Always give two cards to potential clients, one for them and another that they can give to their friend. Follow these tips and you’ll be surprised by the effect of one small item to your salon’s brand identity.