When you think of coffee, fancy coffee or just simple coffee, Starbucks is probably at the top of your brain bubble. When you think about a bottle of wine or glass of beer, do you also think Starbucks? No, hum, read on then. Did you think Starbucks was just for coffee?
Starbucks entered the coffee market back in 1971 and the caffeine peddler took off. There are currently about 1,600 Starbucks locations spread over 50 countries. Take a ride through any town, even small town USA, and you will probably find a Starbucks. Early morning caffeine freaks can be seen lined up car after car at the drive-thru window. Whether it is a ‘coffee regular’ or a high octane ‘Double Something or Other with Extra This and That’, Starbucks brings in the bucks.
Enter the poor economy and where are the Starbucks coffee guzzlers heading to save money? Some have gone back to the basics at Dunkin’ Donuts, a name that stood high and proud with the caffeine and donut crowd until Starbucks showed up. Many people are actually making their own coffee at home and toting it to work, can you imagine?
This is not making Starbucks see green, it’s heading more to the red zone on the spread sheet. What’s a coffee shop to do? Starbucks is adding to their menu. No, not another fancy-dancy coffee that we can’t spell or pronounce, but booze. Yes, Starbucks is turning to alcohol to up the profits. They say this is an experiment, that way if it flops they have an excuse. The Starbucks on Olive Way in Seattle, Washington will be serving wine and beer. This shop has recently gone through a remodel, not only a remodel of the building, but a remodel of the food and drink selections.
This is a test folks, don’t run over to Starbucks in downtown Cleveland, Tennessee or New York City, or San Francisco and expect to get a beer. It could happen, but not yet. Starbucks is also testing out a new and expanded food menu, but they have not let many details slip out yet. The remodeled store in Seattle is ‘green’ and once they start selling booze some of the customers may be that color too!
Since Starbucks does most of its business before 2:00 pm, they think selling beer and wine will draw in an after work crowd. Maybe, but I guess that’s why they are calling it s “test”. We will just have to wait and find out how the caffeine lovers and their beer drinking buddies adjust to this new menu.