Looking to branch out with further business endeavors, Taylor Swift has inked a deal to offer up a fragrance with Elizabeth Arden.
Talking about the partnership, the “Mine” singer said in a statement: “I have always loved how fragrance can shape a memory …the way certain scents remind you of events and people that are imprinted in your thoughts.”
Miss Swift continued, “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Meanwhile, Ron Rolleston, executive vice president of Elizabeth Arden, said of choosing to work with the country darling, “Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist.”
Ending the week with her all-important promotional matters, Taylor Swift was spotted out on Hollywood Boulevard on Friday afternoon (October 29).
The country cutie warmly greeted her fans as she rode atop a bus while trying to boost interest in her recently released album “Speak Now”.
Stopping the double-decker while en route, the singer and her bandmates treated fans to a free mini-concert before continuing along on their way.
Two days before that Swift performed at the JetBlue Airways terminal in JFK International Airport (October 27).
The “Should’ve Said No” singer was quite a draw as she played selections from her brand new album Speak Now.
Speaking of the new record, there’s widespread speculation that Taylor may sell in excess of 800,000 copies in the first week alone.
Billboard analyst Keith Caulfield told press, “Expectations are high, very high. Let’s say even though 1 million is possible, even if she doesn’t get that, it will probably sell 800,000 or more, which will give her the give biggest single sales week for an album this year … or last.”
In related news, Miss Swift – who recently has been linked to Jake Gyllenhaal – chatted with press about being content holding off when it comes to family life and kids.
Asked about getting married and having a baby, she said, “Oh, well, kids, yes! Later in life, definitely. I’d love to get to a place where I could do what my mom did.”
Taylor added, “But let’s say I’m 30 and still touring: I wouldn’t want to have a family, because I couldn’t balance it. But I really have no idea about the future. It’s so unexpected. Trust me!”
Pictures of Taylor Swift out on Hollywood Boulevard: PHOTO GALLERY
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