With three daughters, Taylor Swift is a name often uttered around the house. This teen pop/country icon has captured audiences young and old and across the traditional barrier that keeps country music off of mainstream pop stations and charts.
This week, the release of Taylor Swift’s Mean has those audiences talking about what they can expect from the country music phenom’s newest album, Speak Now, set to release next week. Will Taylor Swift’s Mean excite my daughters, as her songs have in the past? Her marketing team is doing its best to make sure it does.
What is Taylor Swift’s Mean about?
Fans and audiences nationwide are talking about Swift’s newest release today. According to the lyrics, provided by blogging website Babble, and the song, which you can purchase today from iTunes, it sounds like Swift suffered from some bullying herself. The release of the song appears timely and relevant due to recent media events and celebrity speak-outs about the effects of bullying on children, adults, and society.
Is the story in Taylor Swift’s Mean factual?
The singer has boasted at concerts about how her songs are written by her and are personal, so Mean leaves many listeners wondering about how negative criticism and bullying has taken its toll on the singer. And according to the blurb from iTunes about the album, each song is written from Swift’s personal experience. For promotional purposes, a factual slant on the song helps promote Swift’s image as real and relatable to teen audiences.
How is Taylor Swift’s marketing team promoting Speak Now?
In addition to the normal promotional channels, Taylor Swift’s website allows audiences to comment with140 characters or less in answer to the question, “How do you heal from a broken heart?” Along with releases like Mean, Mine and three others from Speak Now, there’s a high level of anticipation from audiences about the album’s release.
Will Speak Now live up to Taylor Swift’s previous record?
Swift is coming off the high of sold-out venues nationwide for her first headline tour, so Speak Now couldn’t come at a better time. Popular, relatable, and with hit records and singles in her back pocket, Speak Now is poised to take off from the minute it releases. Whether or not it will live up to high expectations remains to be seen.
Babble; Taylor Swift Mean Lyrics; http://blogs.babble.com/famecrawler/2010/10/19/taylor-swift-mean-lyrics-who-is-she-talking-about/
Taylor Swift; http://www.taylorswift.com/