Taylor Swift has been teasing her fans– the die hards and casual fans alike. For the past few weeks we have been subject to commercials where Taylor says, “This time, I name names.” Yep, she knows, or at least her publicist knows Americans LOVE to sit and dish gossip about people who have nothing to do with their own lives, and as much as Taylor Swift may look like the girl next door she certainly seems to get around.
Taylor Swift is half my age, and I don’t have half the romantic experience she seems to have if her songs are a true testement. But I like her fine. Her voice isn’t bad, but not necessarily anything to write home about either. Her songs for the most part pretty relatable, which probably is a big contributing factor to her popularity — even if a lot of the songs do sound pretty similar. I actually think her band is pretty amazing — they don’t get nearly enough credit. They remind me of The Mandrell Sisters band, actually.
So what exactly is contributing to Swift’s continued success? She is popular with the “Tween” demographic, and with Miley Cyrus “gone wild” parents need something semi-wholesome to give their kids. But before you stand up declaring Taylor Sweift truly is all that and a bag of chips, I have another theory, along with a confession. I just downloaded “Speak Now” from Amazon.com. Even as a half hearted fan I couldn’t resist. Why? The price. Amazon.com is offer the download of the entire album for $3.99. The same album is over $13 on both iTunes and Walmart.com — a price more typical of an album of Taylor Swift’s popularity.
Of course, I don’t know how many of the one million plus downloads came from Amazon.com, or somewhere else that was selling the “Speak Now” album, but I do know that these songs wouldn’t be on my playlist if the price hadn’t been just too good to pass up. And being that digital downloads cost about as much to produce as air, even a $4 album makes a profit digitally. But a $4 album download- when her closest competitors are pricing their own albums at two or three times the price kinda skews the playing field, and makes it pretty clear “The Story of Taylor” leaves out some pretty significant details.