Yes, you can write a research paper or do a project on malls. If you have spend most of your teenage life at the mall, you already have a built-in project topic. Why would you spend so much time at the mall? If you are someone who did not spend significant time at the mall, you could also write a personal term paper reviewing where you bought stuff and why you avoided going to the mall. Here are some other ideas for term papers and projects about malls.
Mall of the Living Dead.
The best zombie movie ever made remains George Romero’s original Dawn of the Dead. This movie make the connection that consumers are just like zombies in their mind-numbing effort to eat what came from the brains of marketing analysts on Madison Avenue. Write a paper that draws on the ideological concept of the mall has a haven for those who don’t use their brain for self-expression, but merely follow the lead of advertisers in creating the illusion that fashion is self-expression.
The Ghost of Dead Mall
The opening of a new mall is always an event that draws cheers and crowds. Just like the birth of baby. Just like the death of that baby 70 years later, however, malls can also mature, age and die. Conduct a research assignment into what makes a once-thriving mall turn into a ghostly image of broken down architecture. What caused the mall to fail? Demographics? The building of a new and better mall?
The Mall’s History
As far as consumer history goes, the mall is a relatively recent entity. Do your research into what was the first mall in America. Draw a line between the first mall in America and supermalls like the Mall of America. What caused the popularity of malls to increase? How did this popularity affect small business owner.
Downtown is not just a good song, it represented a lifestyle and way of life for many people for many years. Your project should look at how the concept of a downtown shopping trip was changed and ultimately doomed by the omnipresence of malls.
Effects on Small Business
Just as Wal-Mart is destroying the concept of small businesses, so did the mall. Examine what happened when all the small businesses that used to thrive in a town were swallowed whole by the ideologically suspect theme of creating a one-stop shop for all your needs.
The mall has become a place where teens cruise in search of romantic involvement. Do a project that looks at how cruising in cars was replaced by cruising around the mall. What effect does the mall have on the sexual maturity of young adults. Is the mall really as social gathering place where the melting pot is put to the test?
Write a research paper that looks at shopping patterns. How has putting all your needs under one roof changed the way that Americans shop? Do men shop inside a mall in the same way as women or do men prefer driving around from one small businessman they can trust to another? Do some women prefer that? Does female fashion impact the way that they shop?