Free Money Guaranteed With Proven Results
That headline is worth all the marketing advice you will ever receive. In the world of sales, those in charge of marketing know there are a dozen words that consumers cannot resist. Five of those words are included in the headline above.
Easy Money with New Health Discovery that Saves Love for You.
Add that as sub-head and you’ve just added seven more of the dirty dozen. It doesn’t even matter whether the headlines make sense or, as in the examples above, not. If you are marketing yourself or your product, you need to find some way to incorporate the following twelves proven buzzwords into your headline. Notice I said into your headline and not into the body of your marketing article.
You. Guarantee. Results. Save. Money. Health. Discovery. New. Love. Easy. Proven. Results.
There is one other word, of course, that should be included as the fifth Beatle of marketing as it were, but that cannot be so easily incorporate across the gamut.
If you are going to be marketing anything that has anything to do with sex, consider it magic marketing word number 13 and it will be anything but unlucky. If you are marketing through direct mail, you need to create a headline right across the top of the page that utilizes more than half the above words for every two words you use that are not included above. Those words that are not included above, but must be used to avoid sounding like illiterate prep boys from Connecticut, should ideally be action verbs. For instance:
Start to Save Money Now by Selling New Health Discovery with Proven Results.
That one headline features eight of 12 hot marketing buzzwords and utilizes two action verbs. The only wasted words are sell, to, by and with and most readers won’t even notice those. So if they won’t notice them, why not ditch them?
Save Money Now…New Health Discovery…Proven Results.
Now you’ve got all the buzzwords and the only wasted word is now. Can you get rid of now? No, but you can make it much more efficient and get far better results by taking advantage of this wonderful creation know as the English language.
Save Money Immediately…New Health Discovery..Proven Results.
“Immediately: has more oomph that “now.” Of course, you could just drop the time reference and go with
Save Money…New Health Discovery…ProvenResults
as your headline, but marketing experts know that providing a time reference is much more effective than leaving it out. Immediately connotes that you can save money right this minute and leaving the time reference out may gain you the loss off a non-buzzword addition, but you gain so much more by including it.
The people whose lives are pretty much wasted studying things like marketing buzzwords will tell you that when it comes to reading headlines and reading the text beneath the headline, the number that reads the headline only can be as much as five times the number that go on to read the copy. We live in a USA Today world where you’d better capture the attention in the time it takes to wipe your butt with toilet paper. In fact, some people may be reading your headline while doing just. Grab their attention and forced them downward into the body of your marketing text.
I think it goes without saying that only those offering products or services that Americans actually need should take this advice. All others should give up their jobs and become members of the Church of Stop Shopping.