In the era of technological progress, it has become pretty easy to incorporate advanced e-commerce solutions to any website. In fact, the rapid growth of e-commerce is the result of the rapid expansion of broadband and high-speed Internet connections that have become increasingly affordable over the past years. E-commerce solutions can be custom-made and tailored to the particular needs of any online business, thus facilitating the offering of superior customer service.
Incorporating e-commerce solutions to build a successful and profitable online business requires primarily the creation of a well-structured framework to support multiple functionalities. For instance, if you want to accept credit card payments or e-checks for your products or services, you need to install a payment channel that will allow your customers to make their online payments safely through secured servers. In that way, your customers will be sure that their personal information is protected from identity theft. There are several payment gateways available on the market that allow you to integrate debit and credit card payments and combine well-structured infrastructure and creative design that make your website stand out from competition at a low cost.
E-commerce allows you to offer the same services a brick-and-mortar business can offer, but at a significant lower cost. For instance, if you run an online business like Amazon, you need one single location for your inventory, which significantly reduces your rent expenses. If you consider expanding your retail business, you can take advantage of the free web space, where you don’t have to rent a new store, buy new equipment and employ more people. All you have to do is make sure that you have large amounts of inventory available for your customers based on customer demand and demand trends on any given season.
In regards to hiring employees, you need people for the order management and distribution and a couple of IT technicians to manage the website. You don’t need a Marketing Director, a Chief Financial Officer or a Human Resources Manager. All these functions will be performed by you. You only need to ensure that your website will be functioning properly, your links won’t be broken, your interface will be user-friendly, the website navigation will be smooth and above all, your customers will enjoy their interaction with your online business.
The core features that are typically offered within the context of e-commerce solutions for a website include:
• e-commerce framework;
• content management system (CMS);
• product search facility;
• comprehensive e-commerce shopping cart facility;
• customer management function;
• order administration & handing;
• HTML invoice generation;
• integrated credit/debit card function;
• check order history;
• Google Analytics Tracking
In conclusion, incorporating e-commerce solutions in your website can open new distribution channels for your online business. In the competitive business environment of today, you need large profit margins and low costs. This can be achieved through the establishment of a strong web presence, based on custom-made e-commerce solutions that can ensure mutually beneficial, long-term customer relationships.