Will the pumpkin shortage of 2009 force families to pay a premium for their pumpkin pies for Thanksgiving 2010? According to one E-bay listing, home bakers are willing to pay a premium based on last year’s pumpkin shortage.
As of this writing, with the auction ending on October 13, 2010 the highest bid for nine 15-ounce cans of Libby’s 100% Pure Pumpkin is $54.50. Yes, some home baker is willing to spend more than $6.00 per can of pure pumpkin to insure pumpkin pies and pumpkin rolls for the Thanksgiving table. The E-bay seller is a “Top-rated Seller” with a 100% positive feedback rating. In the auction listing, the seller informs desperate pumpkin seekers “They are already predicting pumpkin shortage.”
Wow. I could almost imagine the price of these nine 15-ounce cans of pumpkin could soar to well over $10 each by the time the auction ends in mid-October, just so one family doesn’t have to do without pumpkin pie this Thanksgiving. A quick search this morning shows 55 E-bay listings for “canned pumpkin”. If only those willing to pay at least three times the retail price for canned pumpkin would look at their local grocery store.
According to several media sources, including the Columbus Dispatch, Libby’s (owned by Nestle-USA) is already shipping canned pumpkin to grocery stores across the country. My Northwest.com carries a tongue-in-cheek article featuring a photo of the “last six cans of Libby’s pumpkin” from the 2009 harvest being guarded by a Libby’s marketing manager.
In both articles, Libby’s representatives reported earlier and larger plantings of the pumpkin crop for 2010.
E-bay marketers score a small point on the business-savvy scale, but lose on the trustworthiness scale for falsely reporting a 2010 pumpkin shortage.
I’ve been baking and selling pumpkin bread all summer long in Central Ohio. When my supply of frozen homemade pumpkin puree was depleted, I simply turned to my local GFS Marketplace store. A large (No. 10) can of pumpkin, currently priced at $7.99, will make 21 loaves of pumpkin bread.
Sources: E-bay ; Columbus Dispatch ; My Northwest.com