Previously published in Examiner
Part 3 of the role modeling series
One of the first behaviorists to approach this area of research (social learning and modeling) was Alfred Bandura. Alfred Bandura was very instrumental in the advancement of learning models. He emphasized how we learn behaviors by modeling others. He also emphasized how approval and support were instrumental components necessary for positive personality formation.
Alfred Bandura is celebrated as an American psychologist originally from Alberta Canada. In 1951 he received his masters from the University of British Columbia and went on to do his doctorate at the University of Iowa in 1952. In 1972 he was awarded the Distinguished Scientist Award from the American Psychological Association (APA) and by 1974, he was elected president of the American Psychological Association.
Alfred Bandura is mostly remembered for his social learning theory. He worked with Richard Walters in research on social learning and aggression in children. This research work led to the crucial role in modeling behavior simply by observation. His famous experiment is included in every first year psychology test book and is known as the Bobo doll experiment.
Bandura’s Bobo Doll experiement will be covered in the next article.
To be continued
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