Although it is not absolutely necessary, and may not even be a part of a formal business plan presented to a bank in an attempt to land a needed loan, understanding the importance of a website when running a business can be the difference between thriving and merely surviving. Now that the internet is so widely accessible, and so remarkably deeply utilized, emerging technologies and devices will only allow the web to become an even more necessary and vital tool for commerce and office life.
Especially since many of those same company owners will use websites at home for their lives, perhaps socially networking on Facebook or purchasing items on Amazon, it is a wonder that there are still so many that underestimate or do not bother to discern the importance of a website when running a business. In reality, there are undoubtedly some great reasons why having a website is important for your business.
A brick-and-mortar operation located at a key location at a high-traffic crossroads is a great advantage, hitting both potential foot and vehicle traffic, visible enough to be noticed, entice new customers, establish a neighbor-hood oriented reputation, and persist in people’s memories. However, having a website allows that same business to be noticed by anyone in the world with internet access, rather than just the locals that happen to be nearby. For entrepreneurs who truly have a wonderful idea, product, or service to offer that they are passionate amount, worldwide exposure is a tremendous exposure, and that alone should be a convincing argument for the importance of a website when running a business. A listing in the phone book used to be the way to get people across town to realize you exist, but in an age where people no longer use phone books and instead rely on search engines, having a website is important for your business all the more.
It can be argued that face-to-face customer interaction is still the ideal form, for a number of reasons, as opposed to over the phone or through a digital, virtual basis. However, opinion varies from person to person, much like most other topics, and the fact remains that, nowadays, many people love shopping online, and prefer e-mail to cell phones for communication purposes. Having that avenue available for consumers is part of the importance of a website when running a business, since having the website available will immediately be seen as a more convenient, effective, “nice” option for many.
The idea is simple, although its implementation will vary widely from business to business: Allowing customers to place orders online, then letting the background personnel fulfill the order, is potentially a much more efficient process than having to take those orders in person or over the phone, and may even be greatly cheaper since it would require less employees to make work. Figuring out how having a website can make your business more efficient can be an intricate puzzle, but solving it can provide great results.
There may come a day when e-commerce is the norm and people rarely think of conducting business in any other fashion; but, until then, understanding the importance of a website when running a business is just another useful tidbit of information that an owner or manager can have.