The holidays are a time for giving and letting people know you appreciate them. But, is it appropriate to send your clients or customers holiday cards if you are a business owner? I will weigh the pros and cons of both.
There are many pros to sending holiday cards to your clients or customers. If you do so, the card’s message should be short and sweet. Simply write “Sending you Warm Greetings this Holiday Season,” or “Wishing you a Happy Holiday.” Then, thank them for their business, and sign your name. There is no need to get mushy, or too wordy. You are wishing them a happy holiday and thanking them for the opportunity to have worked with them. You are letting them know subtly that they are appreciated, without going over the top. Make sure your list has been updated to clients you regularly work with or have worked with recently. Here are 4 pros to sending cards to clients or customers, if you decide to do so.
First, it let’s them know that they are appreciated, and that you welcome their business.
Second, it lets them know that you think of them as more than just a pay check. You are letting them know that you care about them as people.
Third, it is a wonderful way to promote your business. It helps people remember that they have used you, or worked with you in the past.
Finally, it will make you feel good, because the holidays are all about doing for others and giving back.
There are also cons to sending holiday wishes to your clients or customers. First, some may interpret the card as a bribe for their business, especially if you do not have a long history of working with them. It may actually offend them. You want to make sure that your well intended gesture doesn’t mislead the one you want to impress.
Second, they may feel obligated to send a card back to you. If they have already sent their cards out and you weren’t on their list, they may feel stressed at having to do the same for you.
Third, it can be expensive if you have a large number of clients or customers.
Overall, I feel it’s the proper thing to do if it is done right. My husband and I own an MRI staffing agency, and we have always sent holiday cards to our clients and customers. We want them to know we appreciate them and their business. We keep the greeting simple, “Happy Holidays and a Warm New Year.” Then, we hand sign our names. We expect nothing in return, and it makes us feel good to recognize our clients.