If you eat food, then you probably take a trip to the grocery every now and then. It can be a quick and easy process or it can be a difficult one as you try to decide what your next delicious meal will be. What we often do not think about, though, is the psychology behind why certain products are put in specific places. Every item has been perfectly placed by people working behind the scenes of your supermarket.
Let us start with a simple concept within grocery store psychology. When you walk up to the register to pay for the food you are buying, several items such as candy, gum, and magazines are on display. . You think to yourself, what is the big deal if I buy a pack of gum? I have already bought a ton of things anyways. Also, a child is likely to beg for a piece of candy at the register. After all, it looks so yummy. I cannot even count the times I begged my mother for a kit-kat bar because it was sitting right in front of me.
Another trick that involves grocery store psychology is how they play with your senses. Nice things such as flowers and the bakery are the first things you see as you enter the store. When selling a house they say that baking a tray of cookies does the trick. This seems to employ the same concept. Grocery stores want something that will immediately tickle their shopper’s senses. They are always looking to tempt you into buying something you were not intending to buy or just simply putting you in a good mood to shop.
Eye-level marketing is an interesting tactic supermarkets use as well. The most expensive items are put at the customer’s eye-level making it more likely that they will be bought. Nobody enjoys having to reach for a product that is higher-up or bend down too low. Picking something that is right in front of you makes life easier.
Finally, items that work together well are put in the same area/isle. For instance, you might find pasta, pasta sauce, and other similar food types in the same general place. Grocery store psychologists are hoping that if you are buying pasta they can tempt you into buying an entire meal.
Unquestionably, no matter where you shop some kind of marketing ploy is being executed. There are so many tricks that supermarkets put to use. These are just a few popular ones. If you are buying it you were probably somehow influenced by the way that the products were strategically placed.
Consumer Psychology In The Grocery Store, All Sands
Psychology of Supermarkets, Syncrat