Most people are generally visual beings. Given a choice, they’d most certainly rather be seeing an object instead of just reading about someone’s elaborate description of it.
The casual, home-use PC buyer might not appreciate a very technical detailing of the latest state-of-the art home computing technology written by a NASA scientist. What he’ll want to know is if it plays videos or cooks eggs sunny side up, not necessarily how. He’ll also like it if he could see if it came in black or red.
Now it’s not particularly necessary to come up with tomes devoted to singing praises of your product. A trade catalog can sufficiently advertise your product quite well.
A catalog is a type of trade literature published by businesses to promote their products. It can usually be as small as a pocket-sized pamphlet, or it can easily span hundreds of pages.
As for what a consumer needs to find inside the catalog they are the two Ws and an HM, namely: (1) What, (2)Where and (3)How Much?
The first one is basically, “What is your product?” this tells your customer the purpose of your product. Your client will probably have other “What” questions like:
* “What does it look like?”
* “What can I do with it?”
* “What colors does it come in?”
This is where you get down to the nitty-gritty, and try to preempt his questions. Answer them but try to be brief. Enumeration can help so that the reader won’t be confused by an information overload. Don’t forget to add an illustration or photo if you can – allowing the customer visual appreciation is integral in most cases.
There are also several answers to “Where” questions that customers need but the most important ones are for “Where can I get your product or service?” and “Where can I contact you?”. Inquiries on where they can go if they have trouble with the product is also a good thing to tackle.
Once you have the client excited about your product, it’s time to tell them “How Much” it is. Also mention any costs they might incur if they go in for repairs and the like.
The key to a catalog is being able to say all of these while keeping it simple. If you want greater detail, you can always try advertising with a brochure. The catalog, after all, is a printed inventory of your wares.
It’s good to find someone who can do your colored catalog printing for you. If you can’t find someone reliable nearby, you can always opt for someone who can do great quality online prints, as long as they’re experts on working on catalogs.