Food blogging is a trend that has continued to grow in recent years. Across the Internet, aspiring foodies and chefs alike are starting up blogs where they can share recipes, photos, and a general love of food.
Starting your own food blog is easy and can be a lot of fun. Free services like Blogger.com and WordPress.com make the initial setup a breeze, and from there you can strike out on your way to becoming the next go-to Internet foodie!
Research Your Title
No matter what service you use when setting up your blog, you’re going to need a good title. It doesn’t have to be brilliant or perfect, but it should be unique. There are many food-related websites and blogs out there, so even if you think you’ve come up with a title nobody else is using, it’s a good idea to do a search to make sure. You may find that there is a completely unrelated website with a similar name that you would rather not be confused with. But if you discover that your title is truly unique, go ahead and use it! People will come to know your food writing by that name.
Take Quality Pictures
A food blog isn’t a food blog without pictures, and a meal that tastes good deserves the best quality photo possible. Think about all the food advertisements you see every day. Would they be as appealing if the lighting was poor, or the composition of the shot made the food look lopsided? When taking photos for your own food blog, keep these considerations in mind. Good lighting and contrast help bring out the colors in the foods you’re photographing, which can be especially attractive when you’ve cooked a meal involving a rainbow of ingredients. Aim for clear, crisp shots that will make your readers want to try your recipes or get adventurous with new foods. If a closeup doesn’t do the meal justice, skip it in favor of a wider shot.
Nobody has a new recipe every day, and that’s okay. Some bloggers just blog about foods they like, or things they’ve put together from their favorite cookbooks. The goal is to create regular posts that draw in readers and keep them coming back. If you only post once a month, your blog isn’t likely to stick in reader’s minds as a go-to place for a good read about food. Fortunately, there are a lot of different things you can write about when it comes to food. Did you try a new restaurant that you really enjoyed? Write about your meal. Is there a new cookbook that has you excited? Write a review. This will give your blog fresh content and help to expand the subject matter of your posts.
Utilize Social Media
You’ve been writing posts, taking great photos, and being as consistent as humanly possible, so where are your readers? It can be difficult to stand out in the proliferation of food blogs on the Internet, but if you have interesting and unique content, social media can help you build readership. Start up a Twitter account using all or part of your blog title as your username, and seek out people to follow who tweet about things related to your blog content. Then make sure to interact! Reply to others’ tweets, re-tweet interesting content, and tweet links to your own blog posts. The more you engage with people, the better chance you have of drawing them to your blog. You may also wish to consider starting a Facebook page where you can post about new blog entries, share food photos, and Like other food-related pages.
Engage Your Audience
Blogging isn’t just about talking to an audience; it’s interacting with an audience! Readers come to your blog because they like your content. When you receive comments, be sure to reply. If the user leaving the comment has a blog of their own, give it a visit and leave a comment there. Ask questions in your posts for people to answer in the comments. All of these things help to establish an open dialog with your readers and show that there is a real person behind your blog. Plus you get the added bonus of meeting others who enjoy what you enjoy, creating both contacts and friendships in the vast blogosphere.
Food blogging can be a fun and rewarding experience. Though a food blog, you can share your love of food, cooking, and concocting new recipes with others who enjoy the same thing. And as long as you consistently produce unique, engaging content, you can build readership that will continue to grow as your blog expands.