The business of website creation is becoming a career sought out by thousands. To take a business into the 21st century, online retailing or marketing is a must. More potential customers/clients will visit a website verses traveling to a specific location. What make customers/clients want to visit a website verses a bricks and mortar business? The answer is designing a unique website. An average website is a dime a dozen, but a truly unique website will generate more traffic and increase customer/client loyalty.
So what makes a unique website truly unique? Provided will be 7 tips to take a website from good to great.
Two questions to ask are, “what market is being targeted” and “what brand is being targeted”? When connecting the dots to create a unique website, bother questions will come into play. Research will need to be driven toward demographics and the age of the targeted audience. Creating a unique website will mean taking a deeper dive in the research to include technology awareness, how and what the target audience buys, education, and skill level.
Creating a unique website means hiring the best of the best content producers. Hiring a mediocre person or company will only ensure marginal or poor return rates. When visitors visit a unique website, they want to be impressed from the first click. Include articles from proven websites such as Associated Content from Yahoo!, sales information, and content specific instructional materials. A unique website has one shot to impress.
Creating a unique website doesn’t mean adding everything under the sun, simply keep it simple. If a unique website has unneeded items, the visitor will get frustrated and leave. Two words to consider are functionality and consistency. Adding music and flashy items can appear to be tacky. The concept of the unique website is now lost.
Navigation and Interactivity
Within a unique website, the creator must think of how the visitor is going to maneuver and interact with the icons. If there are products and services available, what is the clarity of offerings? Do all of the links work and do they link to the right product/service? Is the information correct? If a visitor wants additional information, are they going to be able to reach the right company or be angered because the area code was put in incorrectly? What are you offering the visitor to entice them to continue to return to the unique website?
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Promoting the Unique Website
The target audience is chosen for the unique website. What does the marketing plan entail? How are you going to inform this audience this is the best, most unique website out of millions of other options? The first way to promote a unique website is to reach the top of any search engine. If the unique website is new, then other marketing forms need to be used. Collectively over 200 million people used social networks such as Twitter, Facebook, LinkedIn, and Digg. Sign-up is free and the unique website will reach millions.
What determines the effectiveness of a unique website? Two ways to track performance are Google Analytics and Web Trends software will track the performance of the unique website. Being a newer unique website, ensure to check the statics on a regular basis. If not, the unique website will fall into mediocrity and no longer be relevant.
Building a unique website takes 90% planning and 10% execution. Unless a plan is executed, the plan is nothing more than a dream.