We all think we are experts in something – which is what makes niche writing so convenient. However, many of us also find niche writing (where you specifically write in one particular area of interest, such as health, beauty, celebrities etc) to be constrictive. I try to write predominantly about natural health and remedies, and animal behavior and health, but to be honest, even though I am an extreme expert in these areas (ha ha) I hate to just be tied down to just one topic area.
Does niche writing turn out to be more profitable for writers? In a way, yes. When you write about what you know, you do less research, and can therefore pump out a huge amount of articles in a short amount of time based on what you know. But with the competition so large for your topic of expertise, you may not get many page views, so unless you’re writing for someone who pays you a large dollar amount per article in your selected field of writing (such as a health magazine paying you top dollar for your knowledge), many of your informed articles can fall flat, because simply, they don’t draw a huge crowd.
I don’t necessarily agree with niche writing. Sure, I’m drawn to write more about the things I have a basic knowledge of or interest in, but to be honest, the most entertaining articles for me to write (and the ones that seem to get consistently more page views) are the ones that are either a bit off-color or just “out there”- my article on piercing babies’ ears is doing far better than my article on how to keep your bird alive longer, which is not surprising at all. People want interesting, controversial, or intriguing topics, not topics that they can just skim over quickly or weren’t really looking for to begin with.
As a writer, I believe in being able (and willing) to write about anything and everything that comes to mind. If the topics being written about jump all over the place, that’s just hunky dory because I’m enjoying tossing random things out there simply because I enjoy writing about anything that comes to mind. And with a spastic mind like mine that is always on the lookout for something to write about, it’s not uncommon to see an article about big butts sitting alongside an article about cold remedies. It just works out that way.
The key to writing is just to love writing, and love what you’re writing about. Just because you know more about a certain topic doesn’t mean that’s all you have to write about. Why not write about how much you hate peanut butter (I actually love peanut butter- maybe I’ll write about that?) or your love affair with Oreo cookies (which are awesome with peanut butter spread on them, BTW), or write about how your dog loves to drag their ass along your freshly vacuumed carpet (mine does this constantly, leaving a nasty trail behind her)? Write about what you want to, I say, and if you find a niche out of it, go for it. But I find it far more intriguing when a writer can write about the calamities of their jobless town one minute, and give me a great sugar cookie recipe the next.
It keeps the palate clean, and prevents you from getting stuck in one particular writing mode when you write about whatever comes to mind. You also find yourself a lot more satisfied writing about what truly inspires you rather than just tagging along behind the same old topic day after day. I certainly like a break from my “norm” now and then (though I don’t believe I really have a niche- not one that I stick to consistently anyhow). If niche writing is what gets you tap-tap-tapping away, I say, kudos to you! If not, and you’re an all over writer like many of us, just keep up the good work and get your stuff out there. In the end, that’s all that matters.