Stepping up to a lucrative prime time platform, the TV Land network is attempting to boost their exposure, increase their audience and broaden their television programing with new pilots that will hopefully attract more viewers.
With an audience of over 98 million, TV Land continues to stretch out to the viewing network which now consists of entertainment fans in their 40’s and 50’s. The network for mature adults moves forward with several new projects, including a show written by former star of “The Nanny” Fran Drescher and Peter Marc Jacobsen, also a writer on “The Nanny.”
Moving into the sitcom market, which is always a big hit with TV viewers, Drescher and Jacobsen’s “Happily Divorced” joins other projects also in the works to be featured as prime time sitcoms. Drescher’s show is based on her real life divorce from a man she discovered was gay. The comedy highlights life as a divorced woman trying to manage an ex-husband and new boyfriend as she moves on past a “shocking” marriage.
Additional pilots that got the “go ahead” include “Rip City” written by Terri Minsky (“Less Than Perfect,” “Lizzy McGuire”), who teamed up with executive producer Michael Hanel (“Rita Rocks” and “Retired At 35”) and Mindy Schultheis (“Reba” and “Retired at 35”). “Rip City” which utilizes multi-cameras to give you the “on the move” feeling of the “office happenings” in a regional manufacturing and cola beverage plant. Unpredictability enters the scene as a “green-behind the ears” young Ivy Leaguer takers over as boss to lead seasoned beverage vets at the cola plant.
TV Land’s critically acclaimed “Hot In Cleveland” enjoyed the status of being the number 1 sitcom on cable TV during its’ first season on the air. The show “out did” network cable raters such as “Army Wives,” “Project Runway,” “Real Housewives of New Jersey,” even “Mad Men” to name a few.
January 19, 2011, 10pm ET/PT will mark the show’s second season, which will be followed by a new, original sitcom starring George Segal and Jessica Walter called “Retired at 35,” coming to audiences at 10:30pm.
Executive Producer of “Frasier” fame, Mark Reisman is also on the list of talents creating comedy sitcoms for the TV Land network looking to ride the wave of new viewers who are tuning in to fresh programming. His pilot “Ex Men” about 3 divorced guys with a sexy, attractive divorce attorney as their landlord could be still another hit for the cable network.
TV Land is a part of MTV Networks, under the Viacom International, Inc.family, a leader of entertainment shows. More than 150 channels belong to MTV Networks such as the ever-popular MTV, VH-1, CMT, Nickelodeon, Nick at Night, Nick Jr, COMEDY CENTRAL, SPIKE TV and more.