Feeling a fashion itch, I made a recent stop at a Hot Mama boutique, and though I understand these boutiques may indeed be hot for mamas, Hot Mama proved to be cold for this fashionista. Don’t get me wrong – Hot Mama stocks their boutique with plenty of cute duds, but if you’re looking for real fashion and you’re at Hot Mama, you’re looking in the wrong boutique.
What do I mean by that? For example, Hot Mama is an excellent place to get very cute maternity clothing – if you’re not bothered by spending as much money on maternity attire as you would on regular clothes. Even though you’re only going to wear maternity clothing for a couple of months.
I’m not sure about a $62.00 maternity graphic tee. Or a $126.00 maternity top. But that’s me, I guess.
I guess I was just expecting a little more pizazz from Hot Mama. That is to say, I was expecting labels like James Perse, Vince, and Diane von Furstenburg, which are all designers that I would think every mom would want to wear. James Perse and Vince in particular are known for their easy, comfortable styles – and they’re chic, too.
Instead, at the Hot Mama boutique in St. Louis Park’s new shopping development, The West End, I found such secondary and uninspiring labels as Tea N Rose (?), Bobi, Bailey 44, Testament, Mustard Seed, and similar brands. My discovery was a bit of a letdown, to say the least.
I will say that I did find Language tops at Hot Mama. Language is a label that I feel is somewhat overlooked. They’re a little bit Boho, but I enjoy a great deal of their tops (which is what Language primarily focuses its line on). According to their website, Hot Mama also stocks at least one Free People item. Not enough Free People, but that’s the right direction.
The fashion at Hot Mama isn’t particularly on trend, nor is it particularly inspiring. Instead, Hot Mama provides cute, evergreen sorts of tops and slacks and jeans. Their clothing isn’t on trend, and it’s not off-trend. It’s just very pleasant. I’m not sure if moms are looking for those qualities, but given how many boutiques the Minnesota-based Hot Mama chain has opened, it must be.
Until I began work on this piece, I was unaware of how many Hot Mama boutiques are in operation across the Midwest; 17 stores in seven different states, from Colorado to Ohio, plus corporate headquarters located in Edina, MN.
I will admit to feeling that many Minnesotan women I see out and about every day in the suburbs are donning attire they purchased at Hot Mama. If I had to sum up Hot Mama style in a single term, it would be this: cute suburban.
Not the place for a fashionista at all.
Maybe it’s because I’m not a Mama, but I was, in general, uninspired by the fashions at Hot Mama. Even the accessories were lackluster for me – cute, but not stunning. Cute seems to be the closest I can come to an overall adjective for Hot Mama. Their fashions just aren’t sophisticated enough for me.
But, if you’re looking for something cute, then Hot Mama is the Twin Cities boutique for you.