In a world of Internet technology, customer-based online ordering and virtual marketing, there are hundreds of ways to advertise to potential customers. One of the most unique advertisement schemes is currently being employed by a variety of businesses from fast food chains to shoe companies. Tools, created with personalization in mind, are at the heart of the next age of Internet marketing.
Burger King Gives Customers the Power of Creation
A quick look at the Burger King official website is all it takes to get the feel for unique advertisement. The website offers customers the ability to create a sandwich or meal by adding and removing ingredients or starting from scratch. This tool keeps the customer on the site long enough to seed desire for some tasty Burger King food, but that unique advertisement is hidden behind the facade of choice. Despite the fact that Burger King makes it clear not all creations can be prepared at a local Burger King, that does not stop consumers from spending 20 to 30 minutes creating a visual masterpiece for the taste buds.
Converse Empowers Customers to Become Designers
The same tool is used by Converse shoes to lure in consumers. The only difference is the fact that shoes designed by consumers can be directly ordered from the website for an affordable amount. The Converse take on this unique advertisement plan brings the power of the people into the home giving the consumer the ability to create a shoe they want to wear and the option to buy that shoe after spending the time to design it. Even if the customer is just playing around, the time spent on the website could be more than enough to plant that proverbial seed of consumerism.
How Can Your Business Use A Unique Advertisement to Lure More Customers?
Each business is unique in inventory and availability, but there are some businesses that can use these tools to increase sales and profitability in a very short time. Take a local bakery, for instance. When a customer logs into the website they may be looking for flavors or designs. If they find a tool that can be used from home to design, order and pay for a cake or cupcakes, they may be more apt to use that tool in place of coming into the shop. When consumers design their own products from a list of available extras they may spend more and receive the perfect product the first time – ensuring a return to the business for repeat sales.
Taking customers by storm with classic marketing and social media marketing is a solid marketing plan. But, for businesses that want to set themselves apart, creating a unique tool and unique advertisement may mean the difference in a successful business and a wildly successful business.