Writing articles about your website and submitting them to free submission sites is one of the best ways to promote your business. It takes very little time, and rewards you with increased traffic to your site as well as increased sales.
While the major search engines do index websites, they index articles as well. This includes and sites and articles similar to your own web page content. Since your articles will include a link to your site, when that content topic is searched for, the results are likely in come back with your site and articles listed. This produces completely free traffic and promotion for your site.
It is crucial that your article contain keywords and key phrases that are specific to your site. There are free tools available online to help you find out which keywords are searched for most. Using these tools will help you choose the very best keywords possible to focus your article on.
Keyword “stuffing”, repeating the same keywords over and over again in your articles, is discouraged because it causes the reader to lose interest. This article, for example, would not be a good read if I were using the same word or phrase in sentence after sentence. Be careful not to use your keywords too few times in an article either. This mistake could cause your article to be overlooked by search engines. As a general guide, aim for no more than twenty percent of your article to be keywords or phrases.
Even though your main goal may be web traffic and increased sales, always keep in mind that you need to provide good quality articles. Most directories have guidelines that must be met before they accept your work. Do your research, use correct grammar, and absolutely do not plagiarize. If you follow those steps you should be fine.
If you absolutely despise writing articles, or feel you have no writing skills, consider hiring someone to write the articles for you. The internet is filled with freelance writers for hire. The cost is usually minimal, and once you purchase the articles you own the rights to them.
Do not overlook the power of using articles to market your services or products. A few minutes of your time now will bring great rewards later.