I first attempted to use Stumbleupon.com early on in my Associated Content career. Like most naive upstarts, I had the misguided idea that the Internet was so powerful, so teeming with users, that merely tossing an article in its direction would ensure innumerable views. So I began using Stumbleupon like a billboard, posting only my own content on it, and waiting for viewers to come. I never stumbled other content, thinking that it would crowd out the page space that my articles occupied, making my articles harder to viewers to find. Of course, the irony of worrying about a viewer friendly layout when my total monthly viewership was 4 was beginning to dawn on me, but, I didn’t know what to do about it, so I dismissed Stumbleupon, and sought out greener pastures on Twitter.
It was only the other day, while scanning Google for useful website trafficking tips, that I came across a site that really changed my perspective. As I’ve been emphasizing in my posts, I have a certain affinity for website trafficking plans that are based on honest and transparent tactics. Too many of the sites that offered to “Increase Viewership Ten Fold with Stumbleupon,” referenced covert “like-for-like” agreements amongst weird Stumbler cartels. I will admit, I tried some of the more popular “StumbleExchages,” and, I got out of it what I put in: nothing, not a single stumble.
So this website’s proposal of a Stumbling action plan that was transparent, legitimate, and win-win grabbed my attention. The plan had three componets:
First, stumble. And stumble a lot. But, just as I suggested in my Twitter post and article, don’t just stumble about anything, stumble only those engage and helpful websites that pertain the service, website, or blog that you are trying to promote. In time, you should both gain a hearty friend base of interested Stumblers, and a high degree of clout within the Stumbleupon engine: you generate lots of Stumbles and likes within a given category, other Stumblers like what you like, therefore, if your most recent blog post or article just so happens to be liked by you, you’ve got a fair shot that Stumbleupon will trust your judgment, and give you a good amount of exposure.
Second, and this one isn’t a must, you can, if you have a little pocket change, buy a Stumbleupon advertising campaign. For a grand total of five cents per Stumble, you can buy as much exposure to as many people as you like. So, for example, if you pay $5, Stumbleupon will display your website to 100 Stumblers. Of course, the goal isn’t merely to be “displayed,” the advertising campaign only really pays off if people like what your selling, thus raising your standing in the Stumbleupon engine, and creating an self perpetuating and ever increasing source of views.
Finally, and this one is the neatest, is a little tool called Su.Pr. It’s quite simple- just another URL shortener, no different in essence that all the rest out there. But, Su.Pr has a unique advantage over other URL shorteners: simply by using Su.Pr as your shortener of choice, you automatically increase traffic to your website. The reason behind this is simple: Su.Pr is Stumbleupon’s URL, and it drives traffic towards Stumbleupon, thus, it’s in their best interest to promote your content, a little quid-pro-quo between business partners.
As an added perk, Su.Pr might just have the most useful website layout I’ve ever seen. It’s all-in-one structure making URL shortening, scheduled tweets, and Stumbleupon likes available, all in one place, it can even be turned into a WordPress app, so that you’d never even need to leave your blog.
So, with these straightforward tools, it’s not so hard to develop both a Stumbleupon following, and a personal clout within the Stumbleupon engine, that can, in time, drive large amounts of traffic towards your website.