The world’s largest retailer is known for a wide variety of items. You can find anything from dog food to fresh apples, Barbie dolls to body wash, and everything else in between. Walmart is on the verge of becoming what CEO Mike Duke calls, “the next generation Walmart”. Walmart is now expanding its presence in the telecommunications sector with the introduction of Walmart Family Mobile ™.
Walmart Family Mobile ™ isn’t the first time Walmart has attempted to be known for cell phone service. Within the past two years, Walmart introduced Straight Talk™. This wildly popular brand introduced millions of customers to plans which were simple. One plan consisting of $30 per month for 1000 minutes and 1000 texts and the other was unlimited for $45.
With the launch of Walmart Family Mobile ™, Walmart has added another brand to align with its motto of saving people money so they can live better. The value associated of Walmart Family Mobile ™ is customers no longer have to worry about a contract or a multi-year commitment.
Based upon comparisons of post-paid services offered by AT&T and Verizon, Walmart Family Mobile ™ will save its customers $1200 per year. Information was based upon unlimited talk and text family plans.
Starting September 20, 2010, Walmart will offer Walmart Family Mobile ™ in nearly 2500 store nationwide. The Walmart Family Mobile ™ is offered on the T-Mobile network so there is a trusted brand backing the new service. Chief Operating Officer Jim Alling of T-Mobile USA acknowledges the Walmart Family Mobile ™as being “innovative”. Walmart U.S. VP of merchandising Greg Hall concurs Walmart Family Mobile ™ is “affordable…provides families with the flexibilities…without surprise charges”.
T-Mobile is a worldwide corporation servicing over 33.6 million on their T-Mobile USA network. Walmart services their customer more than 200 million times per week in over 8400 stores. Walmart Family Mobile ™ is a plan positioned for success with a solid partnership between T-Mobile and Walmart.
Savings of $1200 per year
One line $45 per month
Additional lines $25
International calls 5 cents per minute
Unlimited Voice and Messaging
No annual commitment
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