Facebook seems to be getting very excited today as women everywhere are logging on and announcing to the world where they like it via their status updates.
Updates such as “I like it on the kitchen table” and “I like it on my desk” and “I like it on the floor” are popping up everywhere as those, many of whom are likely a bit curious and confused at the same time, are logging on and seeing that their friends, spouses and mothers have announced where they like it.
Has the whole world turned amorous at the same time or is there something behind this sudden explosion of “I like it on” sentiments?
It turns out that the “I like it on” phenomenon is the latest example of cause awareness on Facebook. Somebody, somewhere, came up with the idea to have women state where they like it, “it” being the resting place for their purse or handbag , but leave it purposely cryptic to attract attention for breast cancer awareness.
While Facebook is derided in some quarters an invasion of privacy and/or a waste of time, it is proving useful as a platform where grassroots efforts to do things such as raise awareness for breast cancer.
Earlier this year, women took to Facebook to update their status with their bra color in order to promote breast cancer awareness.
The campaigns on Facebook, which are most often addressing serious issues, take on an element of fun. While some may question if ‘fun’ should be part of the equation when trying to raise awareness for serious illnesses, the reality is that Facebook, with the “I like it on” campaign being the latest example, is a great way to get many involved quickly and without any cost.
While nothing replaces actual fundraising and volunteer efforts, it is certain that the “I like it on” campaign will drive both of those, even if they are impossible to measure precisely.
One does wonder how colleagues and relatives who are unaware of what the “I like it on” campaign is about will react, of course, which is always the risk of almost everything on Facebook as things can be taken out of context or misunderstood. But chances are, as awareness of the goals of the campaigns grow, no damage will be done.
Of course, there is always the chance that when women say where the like it (whether it be on the kitchen table, the desk or the floor), they aren’t just talking about their purses, even if that is their story and they are sticking to it.
Source: Doak Jantzen, “Frisky Facebook women tell you where they like it…for a good cause”, nydailynews.com