Magazine publishers profit from both subscribers and advertisers. Great magazines that maintain subscribers and continuously add new ones are those that consist of at least two-thirds, preferably three-fourths content over advertising. Unless you know a particular magazine publisher has a consistent record for producing content versus ads, call the number in the front before placing your order.
Content aimed specifically at subscribers is another key point to consider. Does the magazine have a broad spectrum of topics or an exclusive focus? If you own a particular breed of dog or cat and wish to read about that particular breed only, don’t assume a magazine featuring your type writes solely to that breed with each distribution.
So what are some of the things you may wish to consider when choosing a pet magazine to subscribe to? Unless you don’t mind ads (believe it or not, some people do like perusing lots of ads), and you don’t care what topics are addressed, some of the following may help you determine what to look for in a pet magazine.
Things to look for when choosing a pet magazine subscription:
The number of issues printed yearly. Don’t let the size of the magazine fool you. Just because it’s a thin magazine doesn’t mean you’ll be receiving one each month. It’s standard for magazines to stipulate whether publications are monthly or bi-monthly. If you’re not sure, you may want to ask.
Is your subscription available online? Many publishers capitalize on technology available as a green alternative to printing and pass this option along to their customers.
Routine advice columns or discussion boards are popular columns to include along with feature articles with each issue. Many people can feel both relief and satisfaction when they hear answers to some of their own questions regarding their pets.
Many readers look forward to and rely on product reviews. If a magazine sports product reviews, read thoroughly to see if the reviews are “filler” material or quality pieces. It’s not hard to tell and you’ll be glad you made the assertion before you allow the review section become the gospel for newly promoted products.
Allowing subscribers to share stories and pictures of their pets can bring special appeal to many customers. While a ‘subscriber section’ won’t make or break any publication, it’s a nice break from routine pieces and can sometimes be the ties that bind readers to one another.