Are you planning a fundraiser Bridal Fair or Expo? Are you organizing a fundraiser bridal fair for an agency, organization or college sorority? Are you looking for ideas on where to advertise the event? Are you wondering how to get the word out to brides? Here are a few tips on where to advertise a fundraiser Bridal Fair.
A website promoting the event is a must. It doesn’t have to be too fancy. You can direct brides to it on your advertising. Some brides might find it when they search for “wedding”, “wedding venues”, “wedding photographers”, “wedding reception”, etc. along with the city or town’s name.
One of the cheapest, yet most effective advertising methods is fliers. Create eye-catching fliers that detail the date, time, door prizes, web site and why brides should come. Post the fliers on college campuses, coffee shop bulletin boards, and grocery store community boards.
Many bookstores (such as Mardell’s and Hastings) have bulletin boards as well to post the fliers on. You might also try laundromats on or near college campuses, community centers and even some churches. Also, many workplace break rooms (such as teacher’s lounges) allow community fliers to be posted.
A fabulous free place to advertise the Bridal Fair is Craigslist. You can list it under “general” and “event”. If you are in a large city, more than likely hundreds of viewers will see the ad. Be sure to mention the door prizes.
Facebook Ads are another way to get the word out. There is a fee, however you are only charged if the Facebook user clicks on the ad. You can select for only women in your area between the ages of 18 and 40, who are not married, to see the ad. You could even choose it to only be seen by alumni of a particular university. Visit Facebook, and click on “Create an Ad.”
You could also promote it for free by listing it as an event, and sharing the information with all brides (and women in a serious relationship) you know. And, of course, you could simply encourage all members of your sorority or organization to send personal Facebook messages to friends who are engaged.
Radio Station Ads
One effective way to advertise the event is through radio ads. Unfortunately, they are usually very expensive. However, if you are with a non-profit agency you might be able to get a discount, or even possibly advertise for free. The radio station could be an event sponsor in exchange for free advertising.
Wedding Dress Shops
Some wedding dress shops will allow you to leave fliers at the counter for brides to pick up. Some might even allow you to post a flier on the door. In exchange, you could offer the store a free advertising booth at the Bridal Expo.
Local College Newspapers
Another fantastic idea is to place an ad in a local college newspaper. The ads are usually very affordable and, will definitely be noticed by some brides and bridesmaids.
City / Town Newspaper
Do not forget about your local newspaper. The ad might be pricey, but the response from it could be worth it. Try to advertise at least three weeks before the event.
This one is not the best idea, but is one method to get the word out. You could snail mail postcards to women in the area who might be interested in coming. The downside, is a lot of women who are not engaged (or even dating) will receive cards. Many mailing list companies such as www.infousa.com would be happy to sell you the list of women in the area who are between the ages of 20 and 25. This method should probably only be used as a last resort, as it is very expensive.
Online Message Boards
An additional idea is to post the message on local online message boards such as www.city-data.com and topix.com. You might also post an ad on a local board on cafemom.com. Even though most of the members are already married, they might have a friend or sister who would be interested in coming.
These are just a few advertising ideas for a fundraiser bridal show. A fundraiser bridal fair will take lots of hard work, but the profits from it will be worth it. Good luck!