Although there are some instances that studios release on different days of the week (the decision ultimately depends on the studio), Friday is considered the standard day for new movie releases on the big screen; while Tuesday is considered the standard day for new home movie releases on DVD and Blu-ray.
Rental and Sales Figures
Movie releases on DVD and Blu-ray, like music and video game releases, come out every Tuesday mainly because rental and sales figures and music charts are released every Monday. Tuesday is the earliest time to release movies on the stores, right after the last week’s rental and sales figures get announced the prior Monday. This allows studios, record companies, and game companies to complete the one-week figures of their prior week rentals and sales before starting the new week’s upcoming figures. In doing so, they are able to maximize the statistics they get about their latest releases for the entire week.
Avoiding Competition with Movie’s Theatrical Releases
Since the standard theatrical release of movies is every Friday, a separate release for the home movie versions in DVD and Blu-ray avoids coinciding with new movie releases on the big screen. This helps remind movie patrons of watching the latest movies opening in theaters during the standard day of the week, while also checking out the release date of new movies available on DVD and Blu-ray during its own, standard weekly schedule.
Somehow, it can have a psychological effect to consumers who get reminded of the new home video releases on another day, without having to feel like overspending on movies. As a sales and marketing strategy, since theatrical releases and DVD and Blu-ray releases have separate schedules, this may considerably or relatively avoid the idea that they may be watching the latest movie on the big screen and buying a new movie on DVD or Blu-ray twice on a single day, or even twice on a single week.
Driving More Midweek Sales
Since workdays usually have much slower sales than weekends, Tuesday is an ideal time to drive midweek sales. Stores utilize marketing collaterals, promos, and merchandise paraphernalia to boost sales of new releases. These help catch the attention of people in commercial areas and also provide information to the general public through advertisements on TV, internet, and other media venues.
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