I love Gok Wan! The Leicester born fashion stylist and expert is one of my biggest heroes. He fights for all women, the plus-sized, the slim, the able bodied and the disabled. He cares for women who have lost their breasts to cancer, their limbs to illness and their hair to stress. And he does all this in the least condescending and most compassionate way. He is a true hero for the 21st century.
All women know that Gok would be your perfect shopping partner. He;d encourage you to think outside the box, to be daring, but would make sure that what you bought was stylish, age appropriate and totally suited your body type. You’d be wearing the correct underwear, the right jeans and have a completely fabulous haircut by the end of your trip.
‘Gok’s fashion Fix’ addresses all these issues. He champions the High Street in his competition with Brix Smith-Start, a competition he rarely looses, and uses groups of ‘real’ men and women of all shapes and sizes to road test every sort of clothing, from jeans to shirts, from dressy tops to high leg boots. He doees all this with humour, fashion is never stuffy and serious when Gok is around.
But it is with the series ‘How to look Good Naked’ that Gok really shows his style metal. On this series, women who lack any sort of body confidence are transformed into their inner goddess. This is done with preening and pampering, but also through coaxing and compassion. In the last series Gok set out to help people with disabilities including a blind lady who didn’t know just how stunning she could look. His idea for a computerised wardrobe to help her choose colour combinations was simple, but so inspired. He also launched a campaign to get people with disablities in fashion campaigns, and this came to fruitition when Debenhams used a wheelchair bound model in one of its campaigns.
Gok has also tackled serious body issue images amongst the young. He took his campaign to Parliament when he met Ed Balls, then education secretary, pushing for body confidence to be on the National Curriculum. Gok had his own body confidence issues as a youngster, so he speaks from the heart on this topic, making sound sense to all who listen.Gok deserves to be recognised for his attempts to change the perception of beauty, especially amongst young people. If Jamie Oliver can gain recognition for his attempts to change our children’s eating habits, then surely Gok Wan should be hailed for his own efforts on behalf of better body confidence?