World AIDS Day 2010 seeks to raise awareness. Yet World AIDS Day 2010 is fighting an uphill battle, no matter how many people are educated. Since 1988, supporters and activists have gone all out every Dec. 1 to combat the disease. But no matter what they do, the disease has stayed powerful, and continues to kill thousands a year. Yet all people can do is keep going, and keep finding new ways to fight – and for World AIDS Day this year, some are going so far as to kill themselves digitally.
Twitter fans hang on the every word of celebrities like Kim Kardashian, Ryan Seacrest and Lady Gaga. But today, they have nothing to report, as their social networking lives are over – at least until their fans come through.
The most talked about tactic of World AIDS Day 2010 is Kardashian, Seacrest, and other Twitter-based celebrities killing themselves online. They have put out posters of their dead bodies, vowing not to post anything online until $1 million is raised for the “Keep a Child Alive” organization.
Alicia Keys co-founded the charity, which focuses on getting treatment and care to AIDS patients and their children. Keys is among those who have digitally killed themselves for the cause in a series of controversial posters.
With World AIDS Day as the first official day of their “deaths,” fans are busy sending money to bring them back – and to help fight the disease. So far, nearly $6,000 has been donated, so it might be a while before the million is reached. However, activists are used to resigning themselves to patience.
This annual event was first put into place in 1988, by public information officers James W. Bunn and Thomas Netter. They figured that Dec. 1 was the right time to get headlines, since it was after the elections and before the Christmas rush.
Of course, World AIDS Day is fighting the start of the Christmas rush for attention anyway – along with the North Korea crisis and the WikiLeaks scandal. Yet the tactics of Keys and the other celebrities have helped give the event some extra publicity and fund raising.
No matter how much solidarity is shown, however, celebrities and activists are fighting a hard battle on behalf of victims. The disease has been active for 30 years, and has proved to be a hard adversary. Therefore, digital death might seem like the least they can do in the big picture.
Still, every World AIDS Day is designed to throw a dent into the disease, and forge another step toward doing more. To help Keep A Child Alive, people can enter their mobile number at buylife.org to send $10, or text “BUYLIFE” at 90999.
Buy Life- “Keep A Child Alive – DIGITAL DEATH”
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