Virtual wine tasting is one of the newer trends in the wine industry – using your computer to attend an on-line wine tasting! Instead of a group of wine lovers coming together to taste wines, the wine presenter and tasters participate in the tasting through Skype or other virtual means. Virtual tastings can cut back on costs for everyone, as there is no need to travel (money is saved on food, transportation and sometimes even hotels.) It’s also great for people who don’t have a lot of time to attend tastings. Some wineries have found that they can cut back on advertising as well, as having a social media account can often be all the advertising they need. And tasters like the idea of being able to enjoy great wines in the comfort of their own homes. Think a virtual wine tasting might be for you? See the details on some of the virtual tasting experiences below.
Twitter – TasteLive.com
By setting up a Twitter account the wine presenter and taster can share their opinions about wines by sending tweets (these are called, believe it or not, “Twastings”). Wineries and presenters pay a small fee to join TasteLive.com (this is free for followers) and all of the tweets appear on the website. (If you follow a lot of people on Twitter, going to the website is a much easier way to view the wine comments and reviews.) One winery set up a webcam in their tasting room so that followers could see the staff members during the virtual tasting!
Skype is a way to host a virtual tasting that allows the presenter and tasters to see and hear each other. Oprah Winfrey helped to make this type of visual tasting popular by participating in a four-way virtual tasting on one of her shows. You can download the Skype software for these virtual tastings for free. This type of tasting is popular for some wine tasters who don’t want to have to type in tweets in order to comment or ask questions about wines.
The most popular social media site in the world also hosts virtual tastings. Facebook is free to join, and you can connect with other wine lovers individually as well as in groups. Friends and fans can attend tastings and interact with each other and the presenter.
Enjoy virtual wine tastings through this live video platform which allows tasters to ask questions or provide comments through comment boxes (the video is only one-way.) Ustream is free to download to any wine tasters who wish to enjoy this type of virtual tasting. This is also a great way to enjoy wine tasting classes.
So log on and start tasting!