It would seem as no huge surprise that Ziploc Evolve Sandwich Bags would have made their way into our home. My husband tries to help our family care for the environment in many ways, and since he does a lot of the grocery shopping these particular bags caught his eye. Needing sandwich bags for both traveling and lunches he purchased a box of these.
Packaging wise these look like a typical box of sandwich bags but have noticeably “green” colored lettering and packaging. I’d say it really stands out in a shelf, and the tie in with green coloring and print with a green product is clever marketing.
Marketing wise as well, these Evolve Sandwich bags make the following claims:
– better for the environment
– made with less plastic
– manufactured using wind power
When you pull out a Ziploc Evolve Sandwich Bag to use, you immediately see some similarities and differences. The same Ziploc seal is used, and items do stay in the bags securely. The bags themselves feel thinner though. We could notice immediately that these bags were different – you can just feel a thin layer of plastic. I was concerned first off that these sandwich bags would not hold food well.
My concerns so far have been comforted in that food items we have put in these bags have not fallen through or ripped. Mainly we use lunch items like chips, crackers, cereal or sandwiches for sandwich bags. I can’t recall one bag ripping, tearing, or failing to hold the food. Still, the bags are pretty thin, almost soft feeling. They don’t have that that “sturdy” feel to them and honestly they make me feel like they “could” rip apart at any minute.
I read up some on the claims of the company, being interested in just what the claims were. According to the manufacturer, these bags are made with 25% less plastic, 25% less material – hence the feeling of a thinner bag. Because they are a thinner bag. The wind power manufacturing claim states that these are made with energy created by wind turbines. Not sure if this is unique to this particular line of Ziploc products, but would guess so if they are making it a selling point. So I take these claims with a grain of salt. Yes, they have less plastic, because they are simply made with less, thereby automatically making them a better choice in terms of plastic production and use. Since they are thinner and use less plastic, they technically reduce less waste. And since the plant that seems to make these days works off of wind energy, they have some positive green effect.
Still, the Ziploc Evolve Sandwich Bags I have used are thin and not reusable. Even the company’s website states to not reuse these bags. Knowing I can take a regular sandwich or small storage bags, use it for lunch, wash it out, let it air dry, and reuse the thing for weeks to months on end, I don’t really see how this 25% less, non-reusable bag is a better choice for me.
There is a large part of me that thinks, in this case, clever marketing has found a way to release a product that people looking for green products might be excited about. I think it’s somewhat genius to make us a thinner, smaller, less materialed product, to use less of their resources and materials, and to market in under the heading of helping “us” and the “environment”. But I still feel slightly duped. Every time I use these bags I think to myself, “Some marketing genius convinced us to buy these bags and they got to provide us with less product!”
Overall, I know that my husband will keep buying them. but I still feel somehow slightly duped into using them.