Rule #1 of television: If you’re going to do a show about zombies, have it premiere on Halloween.
AMC’s newest venture into scripted television, “The Walking Dead,” scored with 5.3 million viewers in its premiere episode. It is the biggest debut episode on cable television this year and the biggest debut for AMC, even beating hits “Mad Men” and “Breaking Bad.”
In addition, when you take into account all viewers in the three showings (at 10 and 11:30 p.m. and then at 1 a.m. ET) over Halloween night, the “Dead” walked away with over eight million viewers, very impressive for a cable show.
“It’s a good day to be dead. We are so proud of this series, its depth of storytelling and the remarkable talent attached,” says Charlie Collier, AMC president. “As the network dedicated to bringing viewers the best stories on television, we are so pleased to have the opportunity with ‘The Walking Dead’ to raise the bar within this popular genre and continue our commitment to being the home of premium television on basic cable.”
“The Walking Dead” is based on a comic book series from Robert Kirkman. It centers on sheriff’s deputy Rick Grimes and a group of survivors trying to keep on keeping on after a zombie apocalypse.