There has been a lot of uproar on Facebook for free games trying to force players to spend their real hard-earned money on cyber items. Even though it is a business like any other, it still makes the games less enjoyable and takes away the reason that many people play them in the first place. Facebook games provide an escape like any other form of entertainment, and the fact that they are free makes people love them all the more. ZooWorld is one of those games that asks players continually if they want to spend their real money. They ask when you first log onto the game if you want to buy the animal of the week for $.99. ZooWorld also wants players to spend money on WildLife Points (WL Points) all the time by having different promotions for the game.
Before Halloween, ZooWorld had a promotion in which a player had to first build a haunted house and then they could collect items to get new zoo animals dressed in costumes for Halloween. There were a bunch of animals that a player could get if they were dedicated enough to send out gift requests to friends, click on feed posts, and visit neighboring zoos. This is probably hard enough for some players to do who don’t have that many friends on ZooWorld. But once a player got all of those items, then they could sew up the Halloween costume with help from five friends. Once that costume was completed (and you can only ask every 8 hours), a player had the choice of upgrading the animal to an ultra-rare for 15 WL points. This made the task even more difficult because WL points can only be bought or they can be earned through breeding animals, which can take a really long time.
If that wasn’t ridiculous enough, ZooWorld is now running their Thanksgiving promotion in which a player has to click on feed posts, send gift requests, and feed their animals to get the items for the new Thanksgiving animals. Then, a player can post, just like for Halloween, and five people have to click on it. The most disgusting thing is that to upgrade to ultra-rares this time, it costs 25 WL points.
ZooWorld is trying to capitalize on the fact that the Halloween promotion was successful, but this seems a little too extreme. One person told me that it was better than paying 50 WL points for ultra-rares in the shop, but there is all the added work which has to be factored in. The makers of this game want people to be glued to their application 24-7 and to spend money to get animals. If I went to the store and bought a regular video game for $50, I would be spending less than what some people pay when they are playing this game. The makers of ZooWorld should be ashamed of themselves, but they are not going to stop until people stop participating in their money-making holiday promotions.